Skip to content

Built From Experience, Not Trends.

AUX wasn't created to follow the latest wellness craze, it was built from decades of experience living active, demanding lives.

Our founders have spent years in fitness, endurance sports, hospitality, and coaching, putting countless hydration products to the test in real-world conditions. They understood what worked, what didn't, and what was missing.

Built From a Need We Couldn't Ignore

AUX began with a simple frustration: the products we needed didn't exist.

We wanted clean hydration that supported recovery without unnecessary ingredients, fillers, or complex words no one can pronounce.

What started as countless hours of testing in our own kitchens became an obsession with getting every detail right. We focused on creating the perfect balance of essential electrolytes, premium ingredients, and refreshing flavor. No fillers. No shortcuts. Just products designed to help people feel better every day.

That commitment led to AUX. Today, our products continue to support active lifestyles with clean, effective hydration and recovery solutions made for real life.

Meet the Founders

AUX was founded by three friends with one shared belief: recovery should work as hard as you do.

Todd Burrows spent years helping people move better through fitness while searching for better ways to recover from his own active lifestyle. Ty Fujimura balanced family life with the relentless pace of the hospitality industry, understanding firsthand the importance of staying energized and hydrated through long days and late nights. Joel Burrows brought decades of endurance experience (including Ironman races and ultramarathons) along with a relentless drive to create an electrolyte formula that actually performed.

Together, they combined expertise in fitness, endurance, hospitality, and wellness to create products they genuinely wanted to use themselves. Every AUX formula reflects that same philosophy: clean ingredients, uncompromising quality, and recovery that helps you keep showing up for whatever life throws your way.

Helping You Hydrate Smarter & Recover Better

Our mission is simple: create clean, functional hydration products that help people perform better, recover faster, and feel their best.

We believe wellness does not have to be complicated. You shouldn't have to choose between performance and balance, effectiveness and clean ingredients, or hydration and recovery.

That's why every AUX product is built around four core principles:

  • Effective Formulas: Ingredients chosen for real benefits you can feel.
  • Complete Transparency: Third-party tested for purity, potency, and quality.
  • Premium Ingredients: All-natural formulas with no unnecessary fillers.
  • Holistic Recovery: Supporting both physical performance and everyday well-being.

Whether you're training for your next race, powering through work, chasing your kids, or simply trying to feel your best, AUX is here to help you recover, recharge, and keep moving forward.

These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure, or prevent any disease.

Ready to Feel The Difference?

Clean ingredients Honest Formulas. Product you can count on.

EXPLORE THE AUX SYSTEM

#AUXNation

FDA Disclaimer

The statements made regarding these products have not been evaluated by the Food and Drug Administration. The efficacy of these products has not been confirmed by FDA-approved research. These products are not intended to diagnose, treat, cure or prevent any disease. All information presented here is not meant as a substitute for or alternative to information from health care practitioners. Please consult your health care professional about potential interactions or other possible complications before using any product. The Federal Food, Drug, and Cosmetic Act require this notice.