What happens when you're Todd and your competitive soccer days are behind you, you're rocking the inked-up dad bod (without the dad vibe), and athletic injuries have you craving a more active life? Easy:

1. Pick your next tattoo—ink helps you think!
2. Embrace your fitness career and help clients move better. Forget ordinary; go extraordinary!
3. Team up with your buddy and older brother to revolutionize recovery, sourcing organically and locally.
4. Approach it like soccer: Todd and Ty spot an opening, Joel formulates the recipe, and Aux launches its first two flavors followed by a full recovery line.

Todd's jersey number was 22, symbolizing Aux launching 22 years post-college. Todd wants you to do more than hydrate—recover, feel energized, and live like you're a wiser, cooler 22-year-old. Because let's face it, hitting that game winner and celebrating with funky moves never gets old!

Picture a lake in Indiana, a lifetime of soccer, and a career in the world of hospitality creating corner bars and Michelin-starred restaurants. Family life with two active kids mixed with the high energy pace of the restaurant industry and those long nights and always being “on” can take their toll. Creating connections, experiences, and places people want to be, make it hard to recover when the nights blend into the mornings.

Staying hydrated and feeling well became a challenge. Enter AUX. 

I teamed up with Todd and Joel to build a line of clean, functional hydration and revitalization products designed for people who live full-speed lives, but still want to feel their best. AUX isn’t about trends—it’s about recovery that actually works and performance you can feel.

We built this to keep up with real life. So stay hydrated, take care of yourself, and if there’s music playing—don’t be surprised if I’m dancing.

Joel has been in the fitness game since the ‘90s — back when flannel was a fashion statement and a lifestyle. A veteran of the industry, he’s certified by the best (NSCA, NASM, FST, and enough acronyms to fill a race bib). Whether he’s wrapping up a grueling race or shaking off the salt stains from another ultra, you might still catch him proudly rocking a flannel shirt.

With 12 Ironman races, 7 desert ultras, and more miles than a frequent flyer program, Joel has put countless electrolyte formulas to the test — often in the harshest, hottest, and driest conditions on Earth. After years of choking down sandy, chalky concoctions, he decided enough was enough.

So, he co-founded a hydration company with one mission: make an electrolyte mix that actually tastes good and works even better. One that gets him AUXcited to lace up his shoes and do it all over again. Because when you push yourself to the edge, your recovery shouldn’t taste like the desert you just ran through — it should help you come back stronger.

His motto? Rehydrate. Recover. Repeat. So good, he slapped it on the package.